Project Scope: Andrea Fortenberry brand discovery process, design a mood board, design business cards, and design and develop the website.
Andrea (AWN-DRAY-UH) Fortenberry is a writer, speaker and Bible teacher who provides encouragement and hope to women based upon Biblical truths. She loves to help people seek and see God in their everyday life.
Andrea came to me to redo her website, and didn’t have an established brand. We worked through a brand discovery and I presented the mood board. Mood boards are a compilation of inspirational elements used to establish a design direction. It’s my visual sandbox, a place where I experiment with the different facets of a design. She used the mood board to make her final choices with her fonts, images, and the overall look and feel. I was then able to build the website and use the mood board as my guide.